Official blog of Acuras Ltd | Web Design, Development, SEO & Marketing
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How Google makes improvements to its search algorithm (Video)
Google makes 500+ tweaks and improvements to its search engine algorithm every year. Based on scientific analysis, and real user feedback, these improvements drive Google's search features and underlying algorithms. Enjoy the video!
August, 27 2011 • 0 Comments • 0 Faves
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Social Media Marketing: Part 1 - LinkedIn & the Importance of Search
Why is Search Important? It is now a well established fact that most B2B buyers use "search" to find suppliers. Before we race ahead of ourselves though, "search" does not just mean Google! Google are incredibly important when it comes to online searches, but other platforms play a key role as well. Social Media platforms such as Facebook and Twitter, or business networks such as LinkedIn, include search as a key component of their platform. They can all be used and abused in different ways. If you think about...
January, 28 2011 • 0 Comments • 0 Faves
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SEO Strategy: Let's Stamp out Mindless Link Building! Let's Educate!
SEO (Search Engine Optimisation) is NOT a brute-force technique that results in success based on quantitative results. Quality is key.Unfortunately there are too many “SEO companies” out there touting their link building services promising big numbers of links. They even claim to deliver high quality links, which sounds great.But... first rule, if it sounds too good to be true... then research, research, research! Ask questions, get real, live examples of past work. Ask HOW they do their work.. if they won’t tell...
January, 21 2011 • 0 Comments • 0 Faves
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SEO Strategy - Quick Wins vs. Diminishing Returns
Quick wins vs. diminishing returns... At the start of an SEO strategy, there are often a lot of “easy targets” that can be knocked down to give noticeably effective results just after a few weeks. These would be classed as “Quick Wins”. For example, if the client’s website hasn’t even been indexed by the Search Engines yet, it is a fairly straightforward task for an SEO consultant to make some positive tweaks to the site structure, make sure robots.txt is configured correctly, and generate and submit a sitemap to...
September, 17 2010 • 1 Comment • 1 Faves
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Google Instant Search - What's all the fuss about?
Well there has certainly been a lot of buzz about the brand new Google Instant Search which was launched this week. Just check out Twitter for people tweeting about Google Instant Search: http://twitter.com/#search?q=%23googleinstant So what's all the fuss about? Well, it's always interesting to see what Google comes up with next as they are such a huge and massive player in the web industry.. but this change has sparked new concerns about a possible shift in the way SEO (Search Engine Optimisation) needs to carried...
September, 10 2010 • 1 Comment • 1 Faves
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Choose your SEO / SEM company wisely
We’re starting this week off with an article about being selective when choosing a company to undertake Search Engine Optimisation for your website. Selecting a company to do any work for you can be a challenge. You need to decide whether you think you can trust them, whether they will give you value for money (not just if they are “cheap”!) and if they will deliver what you want. When it comes to Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) there are lots of companies out there offering services...
June, 28 2010 • 0 Comments • 0 Faves
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What's needed for a successful SEO / SEM campaign?
Thought I would outline some of the main steps involved in planning and executing a successful SEO campaign. “SEO” stands for Search Engine Optimisation. “SEM” stands for “Search Engine Marketing”. SEO and SEM are closely linked, and often overlap in their goals. So here are a few of the main steps needed for a successful SEO Campaign: Define a list of keywords and keyphrases Analyse those keywords and keyphrases to assess their potential worth and how much competition there will be for them Optimise your site...
June, 17 2010 • 0 Comments • 0 Faves
Website Design, Web Development, Corporate Branding & Online Marketing, SEO & Social Media
