Official blog of Acuras Ltd | Web Design, Development, SEO & Marketing
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Social Media and your Digital Footprint
Article contributed by Pauleen Craknell To quote @markshaw, “Twitter is about real people, talking about real stuff, in real time”This means we all talk about things we feel at that moment, so if...
June, 1 2011 • 0 Comments • 0 Faves
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How not to run a Business Twitter Account
Article contributed by Andrew Percival (aka. Laz) of LMT Social Media Consultancy By now most businesses with a customer facing role will have stumbled upon the idea of a having a Twitter account. It is a great way to talk to your customers and garner feedback in a friendly and casual manner. But not everyone has quite the hang of such a powerful tool for enhancing their brand. Case in point; Last week I had the misfortune to leave my Oyster card on the train to East Croydon. After ringing a friend to see if...
May, 20 2011 • 1 Comment • 0 Faves
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The Top Four Annoying Social Media Personalities
Article contributed by @IamSilverFox (http://flavors.me/silverfox) Recently I read an article about social media ‘breaking points’. The author was discussing issues they had had with certain social media habits. They listed issues like excessive swearing and the use of certain derogatory terms as their ‘breaking points’ i.e. the point at which they would unfollow someone on Twitter/Facebook. Now because I am such an advocate of Twitter, its uses and limitless power in so many realms - including business, personal...
May, 9 2011 • 13 Comments • 1 Faves
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Recent Work: SEO and Social Media strategy implementation
2011 is turning out to be an exciting year! Plenty of new work in the pipeline and new opportunities presenting themselves. I wanted to take the time out to let you know about one of the projects we've been working on recently though (among many others!) The Client MPW Window Cleaners is a local window cleaning company that has been established since 1984! They specialise in both residential window cleaning and commercial window cleaning (high rise office window cleaning using cherry pickers or abseiling techniques...
February, 28 2011 • 0 Comments • 0 Faves
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Social Media Marketing: Part 4 - So Why Bother With All This Social.. Media.. Stuff?
Is Social Media a fad? Could be; it depends on your definition of the word "fad". Was email a fad? How about the Internet as a whole? Or computers? More importantly, it is worth focussing on the fact that new products & services come along at a tremendous rate on the Internet these days. If they prove useful though, they tend to stick around. How can Social Media Work for You? So what is so useful about Social Media for business right now? Here's a summary: Social Media can bypasses the “gatekeeper” (e.g. a...
February, 18 2011 • 0 Comments • 0 Faves
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Social Media Marketing: Part 3 - Twitter... Engage & Enjoy!
Our previous article focussed on LinkedIn and how to setup your profile. This article moves away from LinkedIn and onto Twitter. So how can you use Twitter to benefit your business? Here is a high level step by step guide to getting setup and then making use of Twitter as an on-going Internet Marketing tool. Getting Started with Twitter First of all, you need to register for an account on the Twitter website. First off, register your personal / company username immediately on Twitter before it becomes unavailable...
February, 11 2011 • 0 Comments • 0 Faves
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Social Media Marketing: Part 2 - Your LinkedIn Profile & Recommendations
In our previous article in this series on Social Media Marketing, we gave an overview of Social Media and the important part it plays in being found ahead of your competitors. We particularly looked at LinkedIn as a platform for growing a network and building a sustainable pot of contacts which can generate leads. This article aims to run through some important features of your LinkedIn profile which you should be making use of. An incomplete profile can turn potential customers off and result in missed opportunities...
February, 4 2011 • 0 Comments • 0 Faves
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Social Media Marketing: Part 1 - LinkedIn & the Importance of Search
Why is Search Important? It is now a well established fact that most B2B buyers use "search" to find suppliers. Before we race ahead of ourselves though, "search" does not just mean Google! Google are incredibly important when it comes to online searches, but other platforms play a key role as well. Social Media platforms such as Facebook and Twitter, or business networks such as LinkedIn, include search as a key component of their platform. They can all be used and abused in different ways. If you think about...
January, 28 2011 • 0 Comments • 0 Faves
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The Business Case for Social Media: Stop Being so... Analytical!
If you’re in business, before you invest in something, you would normally want to know what return you’re likely to gain on that investment. So is Social Media any difference? No! The important issue is defining what return on investment (ROI) Social Media actually delivers. An ROI Back-and-Forth Interestingly enough, we sparked a bit of a conversation on Social Media ROI a little while back here: http://blog.acuras.co.uk/social-media-strategy-introduction-to-measuri - good reading! Our original post was...
December, 29 2010 • 1 Comment • 0 Faves
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