Official blog of Acuras Ltd | Web Design, Development, SEO & Marketing
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How not to run a Business Twitter Account
Article contributed by Andrew Percival (aka. Laz) of LMT Social Media Consultancy By now most businesses with a customer facing role will have stumbled upon the idea of a having a Twitter account. It is a great way to talk to your customers and garner feedback in a friendly and casual manner. But not everyone has quite the hang of such a powerful tool for enhancing their brand. Case in point; Last week I had the misfortune to leave my Oyster card on the train to East Croydon. After ringing a friend to see if...
May, 20 2011 • 1 Comment • 0 Faves
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Recent Work: SEO and Social Media strategy implementation
2011 is turning out to be an exciting year! Plenty of new work in the pipeline and new opportunities presenting themselves. I wanted to take the time out to let you know about one of the projects we've been working on recently though (among many others!) The Client MPW Window Cleaners is a local window cleaning company that has been established since 1984! They specialise in both residential window cleaning and commercial window cleaning (high rise office window cleaning using cherry pickers or abseiling techniques...
February, 28 2011 • 0 Comments • 0 Faves
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The Business Case for Social Media: Stop Being so... Analytical!
If you’re in business, before you invest in something, you would normally want to know what return you’re likely to gain on that investment. So is Social Media any difference? No! The important issue is defining what return on investment (ROI) Social Media actually delivers. An ROI Back-and-Forth Interestingly enough, we sparked a bit of a conversation on Social Media ROI a little while back here: http://blog.acuras.co.uk/social-media-strategy-introduction-to-measuri - good reading! Our original post was...
December, 29 2010 • 1 Comment • 0 Faves
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Getting your feet wet with Social Media
Making the business case for Social Media is an important discussion to be had, but we will leave the details of that to another post! Assuming you are on board with the Social Media business concept, how do you get your feet wet? Well, a good starting point is to get your accounts set up across the main social networking and social media sites. You definitely need to think carefully about your social media strategy before launching into the Social Media world guns blazing! That said, it is definitely recommended...
November, 26 2010 • 3 Comments • 1 Faves
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Social Media Strategy: Introduction to Measuring ROI
An important part of any marketing campaign is measuring the results, also known as “Return On Investment” (ROI). The same is true of Social Media. Depending on who you are or who you represent...
November, 19 2010 • 8 Comments • 1 Faves
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Leveraging Social Media to the Max! Do Something Awful, then Fix it!
The recent fun and games we’ve seen surrounding the Gap logo has brought some interesting Social Media concepts into the limelight. When Gap launched their new (awful) logo, it started a tidal wave of feedback (typically abuse) across the social networks. Within a week or two, the old logo was re-instated, and Gap were back where they started, right? Wrong! It’s pretty clear that this was in fact a cleverly crafted publicity stunt to generate a huge amount of exposure for the Gap brand. It was also a surprisingly...
October, 15 2010 • 0 Comments • 0 Faves
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