Official blog of Acuras Ltd | Web Design, Development, SEO & Marketing
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How not to run a Business Twitter Account
Article contributed by Andrew Percival (aka. Laz) of LMT Social Media Consultancy By now most businesses with a customer facing role will have stumbled upon the idea of a having a Twitter account. It is a great way to talk to your customers and garner feedback in a friendly and casual manner. But not everyone has quite the hang of such a powerful tool for enhancing their brand. Case in point; Last week I had the misfortune to leave my Oyster card on the train to East Croydon. After ringing a friend to see if...
May, 20 2011 • 1 Comment • 0 Faves
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Social Media Marketing: Part 4 - So Why Bother With All This Social.. Media.. Stuff?
Is Social Media a fad? Could be; it depends on your definition of the word "fad". Was email a fad? How about the Internet as a whole? Or computers? More importantly, it is worth focussing on the fact that new products & services come along at a tremendous rate on the Internet these days. If they prove useful though, they tend to stick around. How can Social Media Work for You? So what is so useful about Social Media for business right now? Here's a summary: Social Media can bypasses the “gatekeeper” (e.g. a...
February, 18 2011 • 0 Comments • 0 Faves
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Social Media Marketing: Part 3 - Twitter... Engage & Enjoy!
Our previous article focussed on LinkedIn and how to setup your profile. This article moves away from LinkedIn and onto Twitter. So how can you use Twitter to benefit your business? Here is a high level step by step guide to getting setup and then making use of Twitter as an on-going Internet Marketing tool. Getting Started with Twitter First of all, you need to register for an account on the Twitter website. First off, register your personal / company username immediately on Twitter before it becomes unavailable...
February, 11 2011 • 0 Comments • 0 Faves
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Social Media: Making Twitter URLs trackable in Google Analytics
Many Twitter users make use of desktop & mobile apps so if they visit a link from within an app, this will count as a “direct” visit in the analytics software being used, which isn’t very helpful!That’s why we need to generate “trackable” URLs. To do so, you can use the URL Builder tool available from Google: http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578 Combine this will the Google URL shortener available here: http://goo.gl/ and you will have a nice and short URL that’s...
November, 5 2010 • 0 Comments • 0 Faves
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Leveraging Social Media to the Max! Do Something Awful, then Fix it!
The recent fun and games we’ve seen surrounding the Gap logo has brought some interesting Social Media concepts into the limelight. When Gap launched their new (awful) logo, it started a tidal wave of feedback (typically abuse) across the social networks. Within a week or two, the old logo was re-instated, and Gap were back where they started, right? Wrong! It’s pretty clear that this was in fact a cleverly crafted publicity stunt to generate a huge amount of exposure for the Gap brand. It was also a surprisingly...
October, 15 2010 • 0 Comments • 0 Faves
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