Thought I would outline some of the main steps involved in planning and executing a successful SEO campaign. “SEO” stands for Search Engine Optimisation. “SEM” stands for “Search Engine Marketing”. SEO and SEM are closely linked, and often overlap in their goals.

So here are a few of the main steps needed for a successful SEO Campaign:

• Define a list of keywords and keyphrases
• Analyse those keywords and keyphrases to assess their potential worth and how much competition there will be for them
• Optimise your site for the most important keyphrases you want to target. This involves...
  • Optimising your site’s meta tag information (title and description)
  •  Making sure pages have descriptive titles (H1 and H2 tags etc…)
  • Optimising your site’s content (and writing new content if necessary)
  • Several other techniques…

• Make sure your site is listed in the 3 main search engines:
  • Google
  • Bing
  • Yahoo

• Start promoting your site through building in-bound links from other relevant and good quality sites.
• Setup a blog and post regular updates to it, related to your field of business (like we’re trying to do on this blog!)
• Get involved in social media e.g. Twitter and connecting with other people online and developing relationships

Successful Search Engine Marketing (SEM) can also involve the use of Google Adwords in a PPC advertising campaign (Pay-per-click) to generate traffic but that’s a topic for another Blog post I feel…

We’re happy to help anyone wanting to employ SEO and/or SEM for their website so get in touch if you would like to learn more.

Email us on info@acuras.co.uk or connect with us on Twitter: http://twitter.com/acuras_web

Bye for now!